She emerged from the shadow of the Spice Girls to become one of the world’s most sought after fashion designers, and her increasing popularity has seen Victoria Beckham eclipse husband David’s immense earning power.

Brand Beckham’s annual earnings rose to £35.1 million in 2012 thanks, in part, to a string of endorsements, sponsorship deals and David’s sizeable salary with former club Los Angeles Galaxy.

But it is Victoria’s growing empire that is thought to be behind the surge in profits having made a £2m profit over the course of the year, boosting their daily earnings by £100,000. 

 
Hand over fist: The Beckham's earning power has risen over the last twelve months, with Victoria's growing fashion empire thought to be the primary reason

Hand over fist: The Beckham’s earning power has risen over the last twelve months, with Victoria’s growing fashion empire thought to be the primary reason

 

Her catwalk shows in London, Paris and New York are amongst the most eagerly anticipated during Fashion Week, while celebrities including Gwyneth Paltrow, Julia Roberts and Beyonce lead a growing list of celebrity fans.

While David was widely regarding as the main breadwinner, Victoria is understood to have earned £50m in her own right since finding fame with The Spice Girls and is planning to open her first boutique.

Ironically, the Beckham’s ability to create a wide profit margin has been bolstered by David’s decision to retire from football at the end of last season.  

 
High end: Victoria's runway shows, such as this one at Mercedes-Benz Fashion Week, are amongst the most eagerly anticipated on the fashion calender

High end: Victoria’s runway shows, such as this one at Mercedes-Benz Fashion Week, are amongst the most eagerly anticipated on the fashion calender

 
Earning power: Victoria (L) has boosted the Beckham earnings by £100,000 a day thanks to her designs for the VB brand (R)
Earning power: Victoria (L) has boosted the Beckham earnings by £100,000 a day thanks to her designs for the VB brand (R)
 

Earning power: Victoria (L) has boosted the Beckham earnings by £100,000 a day thanks to her designs for the VB brand (R)

 

 

The former England captain hung up his boots after quitting Los Angeles Galaxy for one last European hurrah with French club Paris Saint Germain.

Having walked away from the game, Beckham – sponsored by sportswear giant adidas throughout his career – will now have more time for endorsements and advertising campaigns.

The most recent of these saw him parade across a London rooftop in his briefs while he filmed an ad for his new H&M underwear range – one of a string he’s filmed for the Swedish high-street chain.

Beckham has earned a comfortable £14.1 million from his image rights company, while separate ambassadorial roles with Sky and the Chinese Super League will earn him £20m and £50m respectively. 

 
Emotional: David Beckham retires from football at the end of the 2012/13 season, but the move will help boost his earning power

Emotional: David Beckham retires from football at the end of the 2012/13 season, but the move will help boost his earning power

 
High living: Beckham's decision to retire will give him more time for endorsements and adverts such as this one, filmed on a London rooftop

High living: Beckham’s decision to retire will give him more time for endorsements and adverts such as this one, filmed on a London rooftop

 

 

The family recently sold their sprawling Hertfordshire mansion, dubbed Beckingham Palace – a move that netted them a healthy £10m profit.

They are now thought to be looking for a home in London – with one West End property, worth £45m, already catching their eye.

Despite their immense wealth, David recently admitted it’s the simple pleasures, such as spending time with children Brooklyn, Romeo, Cruz and Harper, that give him the most satisfaction.

‘What I have enjoyed is being there for the kids more,’ he said. ‘I take the kids to school every single morning instead of every other morning.’ 

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